The Local Ad Gap Hiding in Plain Sight

Some of the best opportunities are right under our noses. Local pay-per-click advertising is one of them.

I was talking with my friend Alex Polamero about this recently, and I wish more businesses took advantage of it.

We search for local businesses constantly. Yet many local searches show surprising gaps. “Pizza in Los Angeles” gets over 5,000 searches a month, and when I checked, there wasn’t a single ad.

That’s a prime opportunity for small local businesses. Your ad appears right when locals search for what you sell, and very few are competing for that spot.

The other thing I love about it: it reaches new customers. These are people searching for your type of store who don’t know which one yet.