← Ideas/Marketing

Two Letters Gone

1 min read

The Shoppes at Chino Hills just sold for $157 million.

That’s not the part I care about. What I care about is the new name. The Shoppes at Chino Hills is becoming The Shops at Chino Hills.

The center sign before and after, theshoppes on the left and theshops on the right
Before and after.

Two letters gone. Feels like a win.

I’ve never understood the odd spellings. Sorry, Vitamin Shoppe. Retail has had this thing for years: Shoppes, Towne, Centre. It made a strip mall sound like a British estate.

Next up, hopefully, Towne and Centre. Yes, we have some of those too. I still find them weird. Maybe we’ll change them someday.

Wayne Williams
Written by Wayne

VP of Retail Marketing at Lewis Retail Centers. 25 years leading marketing and sales across commercial real estate, live sports, and entrepreneurship.

More about me

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